Website Success Secret: Choosing Website Keywords
It’s the year 2000 and your web developer comes to you and asks, “What html keywords do you want to use to promote your website?” You’re thrilled. You don’t know WHAT keywords are, but they sound important and essential. So, you rattle off a list of words you think are important to your business, your website developer plugs those html keywords into a meta tag and you’re off and running.
Long ago in internetland- you could just list the keywords you wanted to target in the “keywords” meta tag and VIOLA! Your work was done. Today, keywords still play an important role in your website.
If you’re like most small business owners, you may not even know what keywords are. Quite simply, keywords are the terms your customers use to find solutions on the internet - you know, the kind of solutions your business offers in the form of products and services.
Now, here’s the rub - the terms people are using to find the products and services you’re offering may be dramatically different than the terms YOU think people are using.
For example, I had a client who offered career coaching services and one of the keywords she thought would be good for her website was “job”. Fortunately, it didn’t take much “keyword research” to learn that when people were searching for “jobs” they didn’t include traditional recruiting techniques and focused more upon the world’s oldest profession.
Are you looking for PR for your company? Did you know that PR not only stands for Public Relations but also Page Rank. So one person might be searching for free publicity while another might be searching for a way to improve your websites positions in the search listings.
How to Get the Right Keywords
So choosing the right keywords is VERY important for your website.
One very popular tool for choosing keywords is the Google Keyword Tool.
Using this tool, you can quickly judge which keywords are best for your website.
For example, in the race for publicity - there are many different keywords you might choose for your public relations company (the keywords are bold and italic)
- News Release - which averages 60,500 searches per month
- Publicity - which averages 135,000 searches per month
- Press Release - which averages 450,000 searches per month
Which of those three words would YOU want to focus upon for your public relations company (3,600 searches per month) website?
While the Google Keywords tool is great, if you want to take your keyword research further - check out Wordze. This powerful program digs deeper and quite honestly, lets you know which keywords are worth targeting for your business.
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