Building A Business Website: Step 4
Step 4 in Building A Business Website:
Create a Website Strategy
Step 1 in Building A Business Website is to determine what you want your website to accomplish.
Step 2 in Building a Business Website is to perform a SWOT analysis. Identify your business’ strengths and weaknesses and determine if your website can help support your business where it is weak.
Step 3 in Building a Business Website is to know your audience. It’s essential to remember that you are not designing this website to please you. You’re designing your business website for your TARGET AUDIENCE.
Now, the fourth step in Building a Business Website is to create a Website Strategy.
In order to develop a website strategy you must first establish clear goals for your business website. Then, you need to establish how you’ll MEASURE your website performance. You’ll need to establish OBJECTIVES in order to measure your website success.
Objectives are the goals of the website while strategies are how you will meet your objectives. So, in order to create a website strategy, you must first set a measurable goal.
For example, if the goal (objective) of your website is to improve customer service, then you’ll need to find a way to MEASURE whether this objective is being accomplished. One way to MEASURE that stated objective is to monitor the number of customer support telephone calls. A reduction in phone calls with a corresponding increase in website traffic is a sign that the website is meeting the objective of improving customer service.
When you have established the objective and how you will measure whether or not those objectives are being met, you’ll then know which metrics to watch.
In the example above, if you didn’t know that the objective of the website was to improve customer service, then you wouldn’t know to monitor the volume of incoming calls for customer services. Without that important metric, you wouldn’t be able to determine whether or not the website was meeting its objective.
Creating a website strategy is simply how you’ll go about meeting the objective for the website. It’s amazing how EASY the whole website strategy discussion gets when you first establish an objective.
With an objective in hand, creating the strategy becomes the “easy” part of creating website success.
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